MUSE is a comprehensive digital space designed to bridge the gap between art lovers and cultural institutions. By integrating intuitive wayfinding with interactive content, MUSE transforms the gallery experience from a passive walk-through into an immersive journey. MUSE's mission is to make every museum visit accessible, organised, and deeply engaging for everyone from casual tourists to seasoned art historians.
My Role
Complete brand identity including logos, typography and style guide plus brand concept
The Problem
Museums and galleries are designed for discovery, but for many visitors, they become frustrating mazes. Physical maps are often cumbersome or outdated, leading to 'museum fatigue' where visitors spend more energy navigating the hallways than engaging with the art.
The Solution
MUSE is the all in one app that solves this dilemma, this app provies the map and current exhibitions of all participating galleries and museums. As well as navigation, the app allows you a preview of the exhibitions as well as live listening so you can learn while you explore your location without worrying about getting turned around!
This case study is conceptual with no affiliation to any galleries mentioned.